Jurnal Ilmu Komunikasi
Vol. 9 No. 1 (2019): April

Strategi Komunikasi Pemasaran Lasagna Larise Dalam Meningkatkan Penjualan

Irodatul Khasanah (Universitas Islam Negeri Sunan Ampel Surabaya)

Article Info

Publish Date
10 Apr 2019

Abstract

This article discusses how Lasagna Larise's strategy is to increase its sales. This study uses a qualitative-descriptive approach to describe facts and data. The result of this research is Lasagna Larise puts forward appropriate products, quality, and prices, uses vigorous promotions and locations that attract buyers. In addition, they also use advertising and education independently for prospective buyers, especially for resellers who will later resell their products and of course purchase more than retailers. The benefits provided are also attractive to potential buyers. Further education is still being carried out to increase the number of sales and customer loyalty.

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Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

JIK

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan ...