Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Vol. 1 No. 1 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance

QUALITY SERVICES AND DIGITAL ADAPTATION PT. PROLAB MEDIKA TOWARDS DIGITAL HEALTHPRENEUR: KUALITAS JASA DAN ADAPTASI DIGITAL PT. PROLAB MEDIKA MENUJU DIGITAL HEALTHPRENEUR

Hadi Kurniawanto (Universitas Bina Bangsa)
Inda Rohmat (Universitas Bina Bangsa)



Article Info

Publish Date
30 Apr 2021

Abstract

The quality of services is crucial for companies engaged in the field of services. Its existence is expected primarily related to the difference between expectations and perceptions to see the gap that occurs in the company. As a result of the percentage, it can be seen the magnitude is above or below 50%. This is the result that can be used as a recommendation and drafting a decision. Pt. Prolab Medika engaged in clinical laboratory services such as Medical Check-Up (MCU) examination. This study aims to look at the quality of services by looking at the gap between consumers' expectations and perceptions—research methods through questionnaires and observations in the field. The study results mentioned the quality of services by 75%; it can be used to make more improvements, one of which is with recommendations for adaptation to digital. Digital adaptation is made through google business, WA business, social media, Youtube, email, to endorse celebrities.

Copyrights © 2021






Journal Info

Abbrev

home

Publisher

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) is a peer-refereed open-access National journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy. Starting from 2021, IJEBEF would be published Three times in a year. ...