FOCUS: Journal of Social Studies
Vol 2 No 1 (2021): FOCUS: Jurnal Ilmu Sosial

Analisis Produk, Harga, Pelayanan, dan Digital Marketing terhadap Kepuasan Konsumen dan Dampaknya pada Loyalitas Pelanggan PT Control Systems – Emerson Micromotion Flowmeter

Suharyono Suharyono (Universitas Nasional)
Heru Widiyanto (Universitas Nasional)

Article Info

Publish Date
28 Jun 2021

Abstract

This study analyzes products, prices, services, and digital marketing on customer satisfaction and its impact on customer loyalty at PT Control Systems-Emerson Micromotion Flowmeter. This study uses a survey method by distributing questionnaires to PT Control Systems customers as respondents. The quantitative research method uses technical analysis of structural equation modeling (SEM) with AMOS 22 applications. This study uses a sample of 120 respondents. The results showed that products, prices, services, and digital marketing had a positive and significant effect on customer satisfaction and had a positive and significant impact on customer loyalty.

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Journal Info
FOCUS: Journal of Social Studies
Website

Abbrev

focus

Publisher

Neolectura

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

FOCUS is a Journal of Social Studies Manuscripts for FOCUS must fall into one of the following categories: 1. Sociology 2. Anthropology 3. Psychology 4. Economy 5. Social Geography 6. Politics 7. History 8. Other Social ...