TEKNOLOGI: Jurnal Ilmiah Sistem Informasi
Vol 11, No 2 (2021): July

Analisis faktor-faktor yang berpengaruh terhadap minat penggunaan e-commerce: Studi kasus di Shopee Indonesia

Kurniawan, Ricky Andi (Unknown)
Chendra, Mikhael (Unknown)
Kelvin, Kelvin (Unknown)
Anderson, Kevin (Unknown)
Yudianto, Wahyu (Unknown)



Article Info

Publish Date
09 Jun 2021

Abstract

The purpose of this study is to analyze the effect of perceived usefulness, perceived ease of use, risk, trust, and attitud e toward using on interest in using the Shopee application. The types that we use for research are qualitative and quantitative. This research was conducted with a number of respondents as many as 168 respondents. The sampling technique used was the cluster & stratified, dispropotional, random sampling technique. Hypothesis testing using multiple linear regression. The results showed that trust in conducting transactions and behavior in transactions can affect the interest in using the Shopee application in Batam city and other factors do not affect people's decisions in the city of Batam. The test results of the coefficient of determination on the adjusted R2 value show a value of 0.56 which means the independent variables in the study show a value of 56% and the other 44% is explained by the outside variables. This research can be a reference for readers in determining how to attract users to use or transact at Shopee in the city of Batam.

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Journal Info

Abbrev

teknologi

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Mathematics

Description

TEKNOLOGI: Jurnal Ilmiah Sistem Informasi published by the Department of Information Systems Unipdu Jombang. TEKNOLOGI published twice a year, in January and July, TEKNOLOGI includes research in the field of Information Technology Design and Development of Information Systems; Business intelligence; ...