LENTERA: Jurnal Ilmu Dakwah dan Komunikasi
VOL 4, No 02 (2020): LENTERA

Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

Wijaya, Ida Suryani (Unknown)
Al Amin, M. (Unknown)

Article Info

Publish Date
20 Dec 2020


Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.

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Journal Info





Social Sciences


LENTERA [p-ISSN: 2549-7391, e-ISSN: 2549-578X] is a scholarly periodical journal published by the Faculty of Ushuluddin, Adab, dan Dakwah, IAIN Samarinda. This scholarly periodical specialized in the study of dakwah and communication and seek to present the various result of the latest research The ...