Hasanuddin Economics and Business Review
Vol 4, No 2 (2020): HEBR October 2020

The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation

Karta Negara Salam (Institut Bisnis & Keuangan Nitro)
Muhammad Imam Taufik (Unknown)



Article Info

Publish Date
22 Oct 2020

Abstract

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.

Copyrights © 2020






Journal Info

Abbrev

hebr

Publisher

Subject

Economics, Econometrics & Finance

Description

Hasanuddin Economics and Business Review (HEBR) is an international triannual open access and peer reviewed journal of economics and business. HEBR is published by Faculty of Economics and Business Hasanuddin University. The journal is published in both print and online ...