Jurnal EMT KITA
Vol 5, No 2 (2021): Journal EMT KITA

Analisis Dampak Pandemi COVID 19 Terhadap Pemasaran Online di Kecil dan Usaha Menengah (UMKM)

Hajriyanti, Rahmi (Unknown)
Akbar, Rizaldi (Unknown)



Article Info

Publish Date
03 Sep 2021

Abstract

This study aims to analyze the impact of the COVID 19 pandemic on online marketing for Micro, Small, and Medium Enterprises (MSMEs). The research method used in this research is descriptive analysis and is included in the type of library research. The output of this research is national and international journals. This research is expected to increase the growth of MSMEs through online marketing. The results of a literature review concluded that the coronavirus pandemic has had a significant impact on business actors around the world, including in Indonesia. Most business actors are forced to stop their business activities, because of policies issued by the government. This situation has an impact on reducing turnover. But on the other hand, there is a significant increase in online sales transactions so that it can become an opportunity for the growth of MSMEs by optimizing online marketing.

Copyrights © 2021






Journal Info

Abbrev

emt

Publisher

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...