JAM : Jurnal Aplikasi Manajemen
Vol 19, No 2 (2021)

MANAGERIAL ABILITY AS AN EFFORT TO IMPROVE SME PERFORMANCE THROUGH COMPETITIVE ADVANTAGE IN THE PANDEMIC TIME COVID 19

Ratnawati Ratnawati (Master of Management, Postgraduate of Wisnuwardhana University Malang, Indonesia)
M. Taufiq Noor Rokhman (Master of Management, Postgraduate of Wisnuwardhana University Malang, Indonesia)
Yayuk Ngesti Rahayu (Master of Management, Postgraduate of Wisnuwardhana University Malang, Indonesia)



Article Info

Publish Date
29 May 2021

Abstract

The purpose of this study was to investigate competitive advantage as a mediator for the influence of managerial ability on the performance of SMEs in Malang City. The population of this research is the owners of SMEs in Malang, amounting to 113,000 units engaged in food processing, handicraft, and handicraft business units. Sampling in this study using the Slovin formula with a sampling error rate of 5% obtained a total sample of 100 SMEs. The sampling method is through a random procedure (random sampling). Data analysis using Structural Equation Modeling (SEM). The results showed that there is an effect of managerial ability on the performance of SMEs in Malang City and competitive advantage can mediate the effect of managerial ability on the performance of SMEs in Malang City. Future research can analyze the networking capability variables that contribute to the competitive advantage and performance of SMEs.

Copyrights © 2021






Journal Info

Abbrev

jam

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...