Airlangga Journal Innovation Management
Vol. 2 No. 1 (2021): Airlangga Journal of Innovation Management

Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention

Distiani Fitria Kusuma (Airlangga University)

Article Info

Publish Date
02 Jul 2021

Abstract

This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product purchase intention. These results can understand what stimuli can affect generation Z's attitude towards counterfeit products and how this affects the counterfeit product purchase intention.

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Journal Info
Airlangga Journal Innovation Management
Website

Abbrev

AJIM

Publisher

Universitas Airlangga

Subject

Economics, Econometrics & Finance Social Sciences

Description

Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the ...