Community Empowerment
Vol 6 No 5 (2021)

Strategies for strengthening SME resilience during the covid-19 pandemic through banana processed product innovations

Maula, Kholida Atiyatul (Unknown)
Mubarokah, Isro'iyatul (Unknown)
Azizah, Ani Nurdiani (Unknown)



Article Info

Publish Date
30 Apr 2021

Abstract

SMEs were the sector most affected during the Covid-19 pandemic. Among them are SMEs in Tegallega Village, Ciampel District, Karawang Regency. The problems faced are very diverse, such as decreasing demand, inaccessible additional capital, no cost to continue the business, low technology usage ability, poor marketing, lack of product innovation, and absence of records and books. The problem-solving method used was training in developing human resources in the field of entrepreneurship, mentoring home industry groups, as well as monitoring and evaluation. The results achieved in this activity were providing training to SME actors to be able to take advantage of the abundant resources, namely bananas. Banana fruit can be used as raw material because it is easy to find and the price is relatively cheap and can be processed with a variety of more innovative variations, such as banana caramel, Super Banana Chocolate Cake, and banana stick.

Copyrights © 2021






Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...