Jurnal Syntax Transformation
Vol 2 No 06 (2021): Jurnal Syntax Transformation

Strategi Persaingan Antar Pedagang dalam Perspektif Sosiologi Ekonomi Di Pasar Blauran Palangka Raya

Helma Ariyani (Universitas Palangka Raya Kalimantan Tengah, Indonesia)
Dehen Dehen (Universitas Palangka Raya Kalimantan Tengah, Indonesia)
Sri Rohaetin (Universitas Palangka Raya Kalimantan Tengah, Indonesia)



Article Info

Publish Date
23 Jun 2021

Abstract

This study aims to 1) know the strategy of competition between traders in The Blauran Market Palangkaraya, 2) know the supporting factors and inhibition of competition between traders in Blauran Market Palangka Raya. The research method used is qualitative descriptive research. Data collection techniques in this study are observations, interviews, documentation. The results showed that: 1) The prevailing strategy in Blauran Palangka Raya Market so far is a competitive strategy between traders with the concept of all buying and selling activities carried out with a strong motivation to earn income in a healthy way by improving the quality of goods or services. 2) Factors that affect competition in the Blauran Palangka Raya market are price borders, quality and varied products, strategic market locations, and promotions. Analysis of Competition Strategy between Traders in The Effectiveness of Economic Sociology in Blauran Palangka Raya Market is conducted by improving the quality of services, and products marketed to increase the turnover of traders. The process of facing competition between traders in Blaura Palangka Raya Market is carried out through solidarity between traders and buyers by focusing on improving the quality of services and products that suit the needs and interests of buyers.

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Journal Info

Abbrev

jst

Publisher

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Syntax Transformation. Jurnal syntax Transformation adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Transformation akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial sains. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ...