Jurnal Syntax Transformation
Vol 2 No 08 (2021): Jurnal Syntax Transformation

Analisis Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan pada Usaha Pangan “Warunge Indah” Jakarta

Sudiharto Sudiharto (Universitas Budi Luhur Jakarta, Indonesia)
Kusairi Kusairi (Universitas Budi Luhur Jakarta, Indonesia)
Benny Hari Kusuma (Universitas Budi Luhur Jakarta, Indonesia)



Article Info

Publish Date
24 Aug 2021

Abstract

The development of the business field has been colored by various kinds of competition in all fields, including in the field of food, technology and communication. Good quality and quality service will tend to provide more satisfaction to customers who use services in the company. The purpose of this study is to analyze the influence of product quality on customer satisfaction on the food business "Warunge Indah" Jakarta. The study uses descriptive research with qualitative approaches, data collection and analysis methods using interviews and observations. The results of the study explained that the “Indah Warunge” has provided product quality in accordance with the rules that apply in the company. Products that are sold various foods and healthy drinks even bitter black honey also exist. The conclusion obtained from the research that customers who buy “Indah Warunge” products are satisfied with the quality of products sold by “Indah Warunge”.

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Journal Info

Abbrev

jst

Publisher

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Syntax Transformation. Jurnal syntax Transformation adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Transformation akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial sains. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ...