MediaTor: Jurnal Komunikasi
Vol 14, No 1 (2021): (Accredited Sinta 2)

Application of Digital Communication to Increase The Tourism Promotion in Dayeuh Kolot Village, Subang

Firmansyah Firmansyah (Universitas Islam Bandung)
Tazkiya Fadhilah (Universitas Islam Bandung)
Aryana Catur (Universitas Islam Bandung)
Ervana Nurmelia (Universitas Islam Bandung)
Raihan Rachmansyah (Universitas Islam Bandung)



Article Info

Publish Date
24 Jun 2021

Abstract

The development of tourism villages in several areas including West Java needs to be encouraged by digital promotion. In the internet era, digital communication is mandatory for stakeholders in the economic sector, including tourism stakeholders. Based on this, tourism development through digital communication needs to be done to encourage tourist attraction. This research describes the development of tourism promotion through digital communication in Dayeuh Kolot village in several stages. The research method uses case studies with data collection techniques through observation, interviews, and documentation to measure the stages of digital communication application. Observations were made at the stages of digital communication application, namely in the stages of preparation, implementation, and evaluation of digital development in the period of July until December 2020. Interviews were conducted with tourism organizer stakeholders, namely the village government, BUMDES, and people who were members of the Keciwis community to get an overview of promotion development Meanwhile, the documentation data is obtained statistically as a comparison before and after the development of digital promotion. The results showed that the knowledge and skills of tourism stakeholders had significantly increased, especially in the management of social media and digital communication for tourism marketing.

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Journal Info

Abbrev

mediator

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...