Jurnal Mantik
Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Increased Millennial Participation Through Utilization of Information Technology for Tourism Village Creative Economy Development (Study Case Cikaso Village Kuningan Regency West Java)

Mukhamad Kholil Aswan Aswan (Department of Management Studies Program, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia)
Henry Yuliamir (Department of Management Studies Program, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia)
Enik Rahayu (Department of Management Studies Program, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia)

Article Info

Publish Date
24 Aug 2021

Abstract

This study was conducted to determine the increase in millennial participation through the use of information technology for the development of the creative economy of the Cikaso tourism village, Kuningan District, West Java. This research data uses qualitative descriptive research with a SWOT (strength, weakness, opportunity, and threat) approach. Descriptive research is research that describes the condition of an object without a hypothesiss. The author then concludes that the data obtained from the SWOT method analysis is then combined with STP analysis (segmenting, targeting, positioning) to find technology for the development of the creative economy with the right technology.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...