Jurnal Ilmiah Wahana Pendidikan
Vol 6 No 3 (2020): JURNAL ILMIAH WAHANA PENDIDIKAN

Pengaruh Citra Merek Terhadap Keputusan Calon Mahasiswa Memilih Kampus Dengan Persepsi Kualitas Sebagai Variabel Interveing

Suhroji Adha (Unknown)
Irawan Irawan (Unknown)

Article Info

Publish Date
31 Aug 2020

Abstract

This study was conducted to analyze the influence of brand image on the decision to choose a campus by taking the perception of quality as an intervening variable. This research was conducted. A sample of 100 students from the University of Faletehan was taken using a convenience sampling/accidental sampling technique. The data analysis method uses the SEM method, namely smart PLS.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...