Jurnal Manajemen Bisnis
Vol 18 No 2 (2021)

Kepuasan Pelanggan, Kualitas Pelayanan, Varian Produk, dan Kualitas Produk

Indriana Maha Resti (Universitas Islam Batik Surakarta)



Article Info

Publish Date
30 Apr 2021

Abstract

The purpose of this research is to find out of the effect of service quality, product variants and product quality towards customer satisfaction. this research is focused on product or buyers at Batik Fajar Indah Surakarta. This research’s type quantitative descripte. this research’s population of this study were buyers for 3 months in 2020 is 1.350 and the sample of this researched is totally 100 responden. Data collection method use questionarie method with accidental sampling technique, and analysis technique used multiple linear regression analysis. The concluded of this researched is servive quality, product variants and quality product influencences significantly towards customer satisfaction.

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Journal Info

Abbrev

magister-manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur ...