International Journal for Applied Information Management
Vol. 1 No. 2 (2021): Regular Issue: July 2021

An Empirical Study to Understanding Students Continuance Intention Use of Multimedia Online Learning

Taqwa Hariguna (Unknown)



Article Info

Publish Date
01 Jul 2021

Abstract

The purpose of this study was to assess students' ongoing intentions towards online multimedia learning such as perceived usefulness, ease of use, and flow experience. The sample of this study was 523 students who used off-campus/online learning resources and examined the content of online learning resources and their multimedia aspects. The Extended of Technology Acceptance Model (TAM) was used to predict students' continuing intentions. The results showed that students' intentions were positively influenced by their perceived usefulness, ease of use, and flow experience. It is suggested that the designer of multimedia online learning should be more specific in determining the target users to receive and cultivate a more positive sustainable intention.

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Journal Info

Abbrev

ijaim

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal menerbitkan penelitian tentang semua aspek manajemen informasi. Informasi dilihat di sini secara luas untuk mencakup tidak hanya produk/layanan dan proses tetapi juga pasar, dan organisasi serta informasi sosial. Ini termasuk studi tentang proses secara keseluruhan atau tahap individu, ...