International Journal for Applied Information Management
Vol. 1 No. 2 (2021): Regular Issue: July 2021

The Effectiveness of The Body of Knowledge Process in The Startup Analysis of Efficiency by Applying Startup Management Body of Knowledge (SUBOK) Guide

Hirai Hitoshi (a:1:{s:5:"en_US"
s:64:"Graduate School of Policy Studies, Chuo University, Tokyo, Japan"

Shogo Kamei (Advanced Institute of Industrial Technology, Tokyo, Japan)
Masakazu Ohashi (Graduate School and Faculty of Business Administration, Hakuoh University Tochigi, JAPAN)

Article Info

Publish Date
01 Jul 2021


Entrepreneurs who create new businesses using innovative products and services that leverage the basic technologies of the 4th industrial revolution such as AI, IoT, Big Data and others technologies led by Germany and the United States have also emerged in Asia. Due to the diversification of consumer needs in recent years and the need for customer experience management to increase royalties, etc., the development cycle of new products and unique services tends to be shortened and how quickly they can be provided, which is a major problem. success factor. Meanwhile, in order to grow a business sustainably, it is also important to develop the right business strategy, build a governance structure, create value, and raise funds. In this thesis, we consider a startup as a project and describe the usefulness of implementing the Startup Body of Knowledge (SUBOK) Guide which systematizes the process to realize a startup quickly and reliably. In particular, we hypothesize that it is important to balance economic value and social value for startups, and consider the results of the implementation and analysis of the questionnaire.

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Journal Info





Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences


Journal menerbitkan penelitian tentang semua aspek manajemen informasi. Informasi dilihat di sini secara luas untuk mencakup tidak hanya produk/layanan dan proses tetapi juga pasar, dan organisasi serta informasi sosial. Ini termasuk studi tentang proses secara keseluruhan atau tahap individu, ...