Jurnal Bisnis Hospitaliti
Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti

BRAND SOCIAL RESPONSIBILITY: SEBUAH PARADIGMA BARU DALAM MEMBANGUN MERK

I Putu Esa Widaharthana (Sekolah Tinggi Pariwisata Nusa Dua Bali)

Article Info

Publish Date
19 Sep 2017

Abstract

When a brand reaches the consumer, the brand is already undergoing such a long journey. Starting from the time the company owns the brand standing, the process of creating a brand, the establishment of a factory, associated with the supplier, the production process, promotion, distribution, and others. Not surprisingly, in the process there are ethical issues that, intentionally or not, are violated by the company. Such as labor problems, suppliers’ emphasis, pollution, overpressive promotions to possible family problems arising from the brand.

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Journal Info
Jurnal Bisnis Hospitaliti
Website

Abbrev

jbh

Publisher

Politeknik Pariwisata Bali

Subject

Decision Sciences, Operations Research & Management

Description

This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing ...