Literasi : Jurnal Kajian Keislaman Multi-Perspektif
Vol 1, No 1 (2020): December 2020

Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19

Sekti, Wahyu Broto (Unknown)
Armayana, Rendra (Unknown)

Article Info

Publish Date
04 Jan 2021

Abstract

The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village has'nt been maximal in implementing the marketing mix 4P accompanied by analysis SWOT. So that their application needs to be enhanced the marketing of industry centre UMKM Mancasan Village has been maximal.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Literasi : Jurnal Kajian Keislaman Multi-Perspektif
Website

Abbrev

literasi

Publisher

Institut Agama Islam Negeri Surakarta

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Literasi : Jurnal Kajian Keislaman Multi-Perspektif is a scientific publication that publishes research papers with any research approach and method that has high validity (quantitative approaches, for example correlational, comparative, experimental, meta-analysis; qualitative approaches, for ...