Journal of Data Science and Its Applications
Vol 3 No 2 (2020): Journal of Data Science and Its Applications

Classification of Personality based on Beauty Product Reviews Using the TF-IDF and Naïve Bayes (Case Study : Female Daily)

Novia Russelia Wassi (Telkom University)
Adiwijaya Adiwijaya (Unknown)
Mahendra Dwifebri Purbolaksono (Unknown)

Article Info

Publish Date
30 Jul 2020


A person's personality is an important parameter to determine the character of each person and also as an assessment in various ways. In this day and age personality can not only be known from psychological tests, but also can be known in various ways. One way is through reviews presented in electronic media. In this study, a person's personality was classified into three "Big Five" personality groups, namely: Openness, Conscientiousness, and Extraversion using the Naïve Bayes method and TF-IDF as Feature Extraction. The results of the classification that have been done get 81% accuracy with preproccessing scenarios using Stemming and Stopword, TF-IDF unigram, and BernoulliNB classifier type.

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Journal Info





Computer Science & IT Decision Sciences, Operations Research & Management


JDSA welcomes all topics that are relevant to data science, computational linguistics, and information sciences. The listed topics of interest are as follows: Big Data Analytics Computational Linguistics Data Clustering and Classifications Data Mining and Data Analytics Data Visualization ...