International Journal of Educational Research and Social Sciences (IJERSC)
Vol. 2 No. 4 (2021): August 2021

Communication Strategy Of Government Public Relations Depok City In Managing Covid-19 Information During Pandemic On Instagram

Desna Aryana Pratiwi (Gunadarma University)
Amri Dunan (Gunadarma University)



Article Info

Publish Date
26 Aug 2021

Abstract

Multiple crises in aspects of life have occurred due to Covid-19. The infodemic on social media has resulted in government agencies needing to carry out optimal management of government communication media, especially social media. Diskominfo Depok has a communication strategy to deal with Covid-19 information on Instagram. Qualitative research methods with a case study approach, Mc.Luhan's Media Ecological Theory and S.W.O.T Analysis in public relations.The results showed that the implementation of persuasive and contributive communication strategies by Diskominfo on Instagram @pemkotdepok to achieve good public communication and realize the vision and mission of Diskominfo as government public relations. The progress of social media Instagram @pemkotdepok is intensively developed as concrete evidence of Mc. Luhan's assumption in Media Ecology Theory "the medium is the message" and technological progress is very attached to human life. Shows the development of Diskominfo as a communication facilitator. The S.W.O.T analysis used aims to identify the strengths, weaknesses, opportunities, and threats for Diskominfo in carrying out communication strategies on Instagram social media caused by Diskomifo's internal and external factors during the pandemic.

Copyrights © 2021






Journal Info

Abbrev

go

Publisher

Subject

Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

International Journal of Educational Research and Social Sciences (IJSERSC) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields of Educational Research and Social Sciences. Original ...