International Journal of Engineering, Science and Information Technology
Vol 2, No 1 (2022)

Packaging Design Model Of Talang Salted Fish Processing Industry Using Value Engineering Method

A Amri (Universitas Malikussaleh)
Saifuddin Muhammad Jalil (Universitas Malikussaleh)
Syamsul Bahri (Universitas Malikussaleh)
Fatimah Fatimah (Universitas Malikussaleh)

Article Info

Publish Date
30 Oct 2021

Abstract

One of the products that need attention, especially related to packaging, is the Talang Salted Fish product, which has been selling Talang Salted Fish without using packaging. So that this study aims to design the packaging of talang salted fish to add selling value which can later be an attraction for consumers to buy it. The method used is value engineering and the analytical hierarchy process (AHP). The value engineering method is applied to increase the value, performance, and cost of packaging design consisting of brand criteria, net weight measurement, product identity, attractiveness, color suitability, typography, and font size. The Analytical Hierarchy Process  method is applied at the analysis stage to help determine the priority criteria in accordance with the wishes of consumers. The results showed that the alternative design with the highest performance value was alternative 1 (A-B-D-E), namely the design with packaging materials made of transparent plastic, the colors used were bright, the packaging was rectangular and all capital letters were used. This selected alternative design has a value of 0.039. This value is obtained from the performance of 38.9 and the cost of Rp. 1000 per pack.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
514.795 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Engineering, Science and Information Technology
Website

Abbrev

ijesty

Publisher

Universitas Malikussaleh

Subject

Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation

Description

The journal covers all aspects of applied engineering, applied Science and information technology, that is: Engineering: Energy Mechanical Engineering Computing and Artificial Intelligence Applied Biosciences and Bioengineering Environmental and Sustainable Science and Technology Quantum Science and ...