Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 3, No 2 (2021): October

Market Basket Analysis for Determination of Consumer Behavior at XYZ Stores Using R Programming

Kelik Sussolaikah (Universitas PGRI Madiun)

Article Info

Publish Date
01 Nov 2021

Abstract

Data mining is one of the fields of science in the world of informatics which has an important role, especially with regard to data. There are many algorithms and methods that can be used to process data. The paper this time the author tries to conduct research on consumer behavior by using one of the data mining techniques, namely market basket analysis. This research uses the R Programming tool, where it is hoped that the research can be carried out effectively and efficiently. Based on the research conducted, it is known that there has been a significant purchase of several items that have been described as a plot. The tendency of consumers to buy several items followed by other items can be a consideration for arranging the layout of goods on the sales shelf or arranging product stock in a supermarket.

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Journal Info
Advance Sustainable Science, Engineering and Technology (ASSET)
Website

Abbrev

asset

Publisher

Universitas PGRI Semarang

Subject

Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Electrical & Electronics Engineering Energy Materials Science & Nanotechnology

Description

This journal aims to provide a platform for scientists and academicians all over the world to promote, share, and discuss various new issues and developments in different areas of science, engineering, and ...