Jurnal Litbang Kota Pekalongan
Vol. 17 (2019)

KAMPUNG BATIK DIGITAL BERBASIS VIRTUAL TOUR SEBAGAI WADAH PROMOSI BATIK KOTA PEKALONGAN DI ERA INDUSTRI 4.0 (Studi Kasus: Kampung Batik Banyurip)

Eko Budi Susanto (STMIK Widya Pratama Pekalongan)
Rizqi Wijonarko (STMIK Widya Pratama Pekalongan)
Edi Purwanto (STMIK Widya Pratama Pekalongan)
Sattriedi Wahyu Binabar (STMIK Widya Pratama Pekalongan)



Article Info

Publish Date
27 Dec 2019

Abstract

The promotion of batik products in the Pekalongan batik city needs to be carried out so that it can be better known to the community, but is constrained by the limited working hours available. On the other hand President Joko Widodo stressed that the need to create a virtual trade exhibition, so that buyers can interact without the need to wait for an exhibition or are constrained by time. To respond to the appeal of Mr. Joko Widodo, through the development of virtual reality tenology which has also given birth to virtual tour innovations, a virtual tour village based on virtual tour will be built, so that batik artisans will have more time to promote their products, as well as visitors / consumers who have not had time to come to the batik village, will still be able to see the atmosphere of the existing batik village by accessing the digital batik village application of Pekalongan batik city based on virtual tour, and keep interacting with Pekalongan batik craftsmen, whenever and wherever. The application of this research will have a positive impact on several parties, namely: 1) batik artisans, 2) visitors / consumers, and 3) Pekalongan city government. The existence of digital batik villages based on virtual tours will be a new breakthrough / new paradigm in creating and managing batik villages so that they can be visited from anywhere and anytime. Keywords: Batik Village, Digital, Virtual Tour

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Journal Info

Abbrev

litbang

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Public Health

Description

Jurnal Penelitian dan Pengembangan Kota Pekalongan merupakan laporan penelitian atau penelaahan terhadap karya-karya ilmiah yang ditulis oleh para pakar dalam bidang persoalan yang dipelajari. Penyusunan jurnal dilaksanakan oleh Dewan Redaksi sebagai wahana untuk mendokumentasikan laporan penelitian ...