Jurnal Ilmu Manajemen (JIM)
Vol 8 No 3 (2020)

City Branding Shining Batu dan E-WOM serta Pengaruhnya terhadap Niat Berkunjung Wisatawan (Studi pada Wisatawan di Kota Batu)

Shelea Aleonita (Universitas Negeri Surabaya)
Anik Lestari Andjarwati (Universitas Negeri Surabaya)

Article Info

Publish Date
21 Jun 2020

Abstract

The purpose of this paper was to study the relationships among city branding, e-WOM (electronic word of mouth), and tourists intention for visiting. The study focused on the tourists who would visit Batu City as the sample by using a nonprobability sampling technique. Questionnaires were distributed to 200 participants by google forms. Data analysis techniques were Multiple Linear Regression with validity and reliability test, classic assumption, and hypothesis test (t-test). The results indicated that city branding is positively influenced by the tourists intention for visiting, but e-WOM is negatively influenced by the tourists intention for visiting. The implications in this study can be used as input for the Batu City Government in developing the city branding œShining Batu to increase tourists intention for visiting.

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Journal Info
Jurnal Ilmu Manajemen (JIM)
Website

Abbrev

jim

Publisher

Universitas Negeri Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; ...