Jurnal Nasional Pengabdian Masyarakat
Vol. 2 No. 2 (2021): Jurnal Nasional Pengabdian Masyarakat

Kolaborasi Pemasaran Digital Menggunakan Media Sosial dan Marketplace untuk Meningkatkan Produktivitas UMKM

Fetty Tri Anggraeny (UPN "Veteran" Jawa Timur)
Dedin F. Rosida (UPN "Veteran" Jawa Timur)
Wahyu S.J. Saputra (UPN "Veteran" Jawa Timur)
Handoyo Prasetyo (UPN "Veteran" Jakarta)

Article Info

Publish Date
21 Nov 2021

Abstract

Digital marketing is currently growing rapidly. The COVID-19 pandemic has increasingly triggered the acceleration of digital marketing, especially for SME (Small and Medium Entreprise). The growth of social media users and marketplace users both as buyers and sellers has also soared. Today's society is starting to shift to cashless transactions. Both social media and marketplace have advantages that can be collaborated as digital marketing. Social media with diverse users and a marketplace that offers easy online store management and promo programs. The collaboration of these 2 digital tools is able to increase the productivity of UMKM

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Nasional Pengabdian Masyarakat
Website

Abbrev

jnpm

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Humanities Economics, Econometrics & Finance Education Other

Description

Jurnal Nasional Pengabdian Masyarakat (JNPM) merupakan kumpulan artikel yang berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat diberbagai bidang dan tidak terbatas hanya kepada bidang diantaranya pendidikan, teknik, pertanian, sosial humaniora, komputer dan ...