Milestone: Journal of Strategic Management
Vol. 1 No. 2 September 2021

EKSPLORASI PERBEDAAN DAN INTERAKSI IMMERSION DAN FLOW DALAM VIRTUAL RUN EVENT

Celine Kiesa (School of Business and Economics, Universitas Prasetiya Mulya)
Nevio Nathanael (School of Business and Economics, Universitas Prasetiya Mulya)
Harriman Samuel Saragih (School of Business and Economics, Universitas Prasetiya Mulya)
Irman Jayawardhana (School of Business and Economics, Universitas Prasetiya Mulya)



Article Info

Publish Date
15 Oct 2021

Abstract

This study aims to explore the differences between flow and immersion experiences and find the relationship between individual flow and immersion experiences in virtual run events. This research is qualitative research that uses narrative methods towards individuals by using interview for collecting information. The target of this study is the virtual run event participants from the period May–June 2021. This study involves informants who are sought through social media and personal relationships of the researchers. The search for informants was assisted by snowball sampling to be able to find informants who met the criteria. The results of this study found differences between flow and immersion and also the interaction between flow and immersion.BAHASA INDONESIA ABSTRAKPenelitian ini bertujuan untuk mengeksplorasi perbedaan pengalaman flow dan immersion dan juga mencari keterkaitan antara pengalaman flow dan immersion individu dalam virtual run event. Penelitian ini merupakan penelitian kualitatif yang menggunakan metode riset naratif terhadap individunya dengan menggunakan teknik wawancara dalam menggali informasinya. Target dari studi ini adalah peserta virtual run event dari periode Mei–Juni 2021. Studi ini melibatkan informan yang dicari melalui media sosial dan relasi pribadi dari peneliti. Pencarian informan dibantu dengan snowball sampling untuk dapat menemukan informan yang memenuhi kriteria. Dari hasil studi ini ditemukan perbedaan antara flow dan immersion dan juga interaksi antara flow dan immersion.

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Journal Info

Abbrev

MS

Publisher

Subject

Social Sciences

Description

Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, ...