Jurnal Ekonomi Modernisasi
Vol. 17 No. 2 (2021): Juni

The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

Irmayanti Hasan (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Lailatul Farida (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Kholilah Kholilah (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)

Article Info

Publish Date
30 Jun 2021


This research aims to determine the influence of Islamic Corporate Social Responsibility and Corporate Image on Customer Loyalty. The research was conducted by sending questionnaires to sharia banking customers in Malang. There were 100 respondents to the study. This research is quantitative. The analysis technique used is Partial Least Square. The results showed that Islamic Corporate Social Responsibility affects Corporate Image and Customer Loyalty. This study successfully proved that CSR activities carried out by Sharia banking can increase customers' trust in Sharia banking. Besides, the survey results also showed that corporate image could not mediate ICSR's influence on customer loyalty because many customers do not know CSR activities done by Sharia banking. This study's limitations were question items in the questionnaire that did not pass the validity and reality test and a relatively small number of respondents. Further research can use question items that better describe the variables used, and analysis can be done on sharia banking customers throughout Indonesia so that the results can be more generalized.

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Journal Info





Decision Sciences, Operations Research & Management Economics, Econometrics & Finance


Jurnal Ekonomi Modernisasi is a peer-reviewed journal that disseminates research in the fields of management and accounting. The journal publishes issues every February, June, and October. It covers a large variety of topics of management and accounting as a medium for practitioners, academics, ...