ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Vol 1 No 2 (2021): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat

Pelatihan Strategi Pemasaran di Era New Normal pada Kalangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bumigora

Rini Anggriani (Unknown)
Abdurrahman Abdurrahman (Unknown)
Isra Dewi Kuntary Ibrahim (Unknown)

Article Info

Publish Date
30 Jan 2021

Abstract

The purpose of this training is to increase the knowledge of students during “new normal” era through training on sustainable marketing strategies. They are expected to survive and to produce product or service competitiveness that is able to compete in competitive competition. In addition, training is carried out to provide added value and increases various marketing mixed strategies which include 4P’s (Product, Place, Price, and Promotion). The method of implementing this service program is carried out by early identification of students who are related to the problems and obstacles faced by students. Therefore, both parties carry out the program in three steps which are preparation of materials, training or socialization, and recommendations.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1112.318 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Website

Abbrev

ADMA

Publisher

Universitas Bumigora

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Description

ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat, with Electronic ISSN 27237370 published by Universitas Bumigora. It is a biannual refereed journal concerned with the practice and processes of community engagement. It provides a forum for academics, practitioners and community representatives to ...