Insearch: Information System Research Journal
Vol 1, No 02 (2021): Insearch (Information System Research) Journal

IMPLEMENTASI DATA MINING UNTUK MENENTUKAN POLA PENJUALAN DENGAN MARKET BASKET ANALYSIS

Novia Lestari (UIN Imam Bonjol Padang)
Refika Fitria Gunawan (Unknown)

Article Info

Publish Date
20 Sep 2021

Abstract

The increasingly fierce competition in the business world lately has forced business actors to have the right strategy to increase their product sales, one of which is to determine sales patterns. However, along with the amount of sales transaction data that is carried out every day, it makes it difficult for business actors to analyze existing sales patterns. So we need a method that can help determine sales patterns from even large transaction data, one of which uses the Market Basket Analysis method which uses customer data that has been stored in the database to find new information in it. By utilizing the sales transaction data of consumers supported by the Market Basket Analysis method, it is possible to determine the right marketing tactics for business actors so as to increase sales

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Journal Info
Insearch: Information System Research Journal
Website

Abbrev

insearch

Publisher

Universitas Islam Negeri Imam Bonjol Padang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Social Sciences Other

Description

Insearch focus on the dissemination of scientific research in the field of Information System and Information Technology. The journals scope includes but not limited to the following fields IS Development and Management, IS Project Management, IS Quality and Satisfaction Analysis, Enterprise ...