Journal of Applied Management and Business
Vol. 2 No. 1 (2021)

Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior

Nurul Silfiyah Isnaini (Universitas PGRI Adi Buana Surabaya)
Noerchoidah (Universitas PGRI Adi Buana Surabaya)



Article Info

Publish Date
29 Jul 2021

Abstract

This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.

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Journal Info

Abbrev

jamb

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international ...