Journal of Vision and Ideas (VISA)
Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas

Perencanaan dan Strategi Pemasaran Asuransi

Mei Habibah Dalimunthe (UIN Sumatera Utara)
Nuri Aslami (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
11 Jun 2021

Abstract

The purpose of this article is to find the marketing plans and strategies that a company needs to develop its business. Because, as we know, the challenges for the Indonesian insurance industry are increasing with the number of foreign insurance companies, which is a direct result of globalization. In the next era, called globalization, Indonesian insurance / reinsurance companies will work to develop their insurance business with the "invasion" of foreign insurance / reinsurance companies with strong capital, reliable technology and human resources. Must be. And reinsurance in other countries. Keywords: Marketing Planning, Marketing Strategy, Syariah Insurance

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Journal Info
Journal of Vision and Ideas (VISA)
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

VISA: Journal of Visions and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering research results, studies, thoughts, and ideas related to visions and solutions to various problems in the economic, social, educational, ...