Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Vol. 10 No. 1 (2006)

CO - BRANDING

Istiharini . (Unknown)

Article Info

Publish Date
15 Jul 2014

Abstract

Co-branding also called dual branding or brand bundling is two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion.

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Journal Info
Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Website

Abbrev

BinaEkonomi

Publisher

Universitas Katolik Parahyangan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Description

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ...