Journal of Green Learning
Vol 1, No 1 (2021)

The study of millennial’s attitudes towards the content in Thai digital TV: Case study of Bangkok area

Panapa Chintaradeja (Brand Matrix Research Company)

Article Info

Publish Date
18 Sep 2021

Abstract

The research aims to study millennial’s attitudes towards the content in Thai digital TV: the case study of Bangkok Area. The samples are 30 Millennial people which are gathered by convenience sampling. The study is used in-depth interview to collect data. The data is analyzed when data is reached the saturation in thematic analysis. The finding is thematized and analyzed into narrative description in terms of the attitudes which includes affect (feeling), behavior (intention), and cognition (believe) towards the content in Thai digital TV.

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Journal Info
Journal of Green Learning
Website

Abbrev

jgl

Publisher

Gemilang Maju Publikasi Ilmiah

Subject

Education

Description

Journal of Green Learning is an interdisciplinary publication of original research and writing on education which publishes papers to international audiences of educational researchers, teachers, educators, and educational policy makers. This journal aims to provide a forum for scholarly ...