Majalah Ilmiah Manajemen dan Bisnis
Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis

PENGARUH KUALITAS PELAYANAN, PROMOSI, REPUTASI DAN LOKASI TERHADAP KEPUTUSAN NASABAH MENABUNG DI PT. BANK MANDIRI (PERSERO) TBK CABANG KROYA

Pramudo, Anggoro Dwi (Unknown)
Masita, Tri Esti (Unknown)
Setiawan, Heri (Unknown)



Article Info

Publish Date
03 Sep 2020

Abstract

Research is called “influence the quality of services, promotion, reputation and location of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya”. The purpose of this research is to find significance influence the quality of services, promotion, reputation, and location of the decision customers in save at PT. Bank Mandiri (Persero) tbk the branch Kroya. Instrument the analysis used linear regression multiple. From research is it can be concluded: Hypothesis first said the quality of services significant of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya, with the trust 95 %, accepted. This is proven by test t, t count the quality of services greater than t table (5,070 > 1,9853). Hypothesis second said promotion significant impact on customers save at the PT. Bank Mandiri (Persero) tbk branch Kroya, with the trust % 95, accepted. This is proven by test t, t count promotion greater than t table (3,215 > 1,9853). Hypothesis third said reputation significant of the decision customers save at PT. Bank Mandiri (Persero ) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count reputation greater than t table (2,049 > 1,9853). Hypothesis fourth said location significant of the decision customers save at PT. Bank mandiri (Persero) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count location greater than t table (3,709 > 1,9853).

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Journal Info

Abbrev

mimb

Publisher

Subject

Economics, Econometrics & Finance

Description

Majalah Ilmiah Manajemen dan Bisnis (MIMB) (Print ISSN: 1411-1977) published two times (May and November) by Faculty of Economics and Business, Wijayakusuma University, Purwokerto. Majalah Ilmiah Manajemen dan Bisnis original research in the fields of economics, management and accounting, including ...