Journal of Tourism Sustainability
Vol. 1 No. 1 (2021): Sustainable Tourism Development from Rural and Technology Perspective

Movie Induced Tourism in the Young Millennials Tourist Segment

Ananda, Ayu (Unknown)
Nugraha, Azizah Salsabila (Unknown)
Fujianti, Annisa Rachmah (Unknown)
Susanto, Eko (Unknown)



Article Info

Publish Date
14 Jan 2022

Abstract

This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.

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Journal Info

Abbrev

JTOSPOLBAN

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Journal of Tourism Sustainability (JTOS) E-ISSN 2798-8333 is a double blind review journal published by Politeknik Negeri Bandung. It focuses on fostering and stimulating discourses in the tourism research among academics and professionals. JTOS welcomes articles in all areas of tourism research ...