International Journal of Research and Applied Technology (INJURATECH)
Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021

Digital Marketing as a Marketing Communication Strategy

A Rizaldi (Departemen Manajemen, Universitas Komputer Indonesia, Indonesia)
F Margareta (Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia)
K Simehate (Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia)
S N Hikmah (Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia)
C N Albar (Departemen Sastra Inggris, Universitas Komputer Indonesia, Indonesia)
A A Rafdhi (Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia)

Article Info

Publish Date
25 Jun 2021

Abstract

Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that digital marketing as marketing communication is useful in increasing selling power and promotion. This study discusses the use of digital marketing in marketing communications and whether consumers prefer organic fertilizers or not.

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Journal Info
International Journal of Research and Applied Technology (INJURATECH)
Website

Abbrev

injuratech

Publisher

Universitas Komputer Indonesia

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

INJURATECH cover all topics under the fields of Computer Science, Information system, and Applied Technology. Scope: Computer Based Education Information System Database Systems E-commerce and E-governance Data mining Decision Support System Management Information System Social Media Analytic Data ...