Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan
Vol 1, No 1: APRIL 2021

Marketing Mix Strategy of Certified Palm Oil Seedling in Bungo Regency

Supriyati Supriyati (Universitas Muara Bungo)
Amran Amran (Universitas Muara Bungo)
Khairun A. Roni (Universitas Muara Bungo)



Article Info

Publish Date
30 Apr 2021

Abstract

The study aims to analyze the marketing mix strategy of certified palm oil seedlings. The method used was descriptive qualitative by describing and interpreting marketing strategy using marketing mix concept. Formulating a certified palm oil seed marketing strategy based on an assessment of the role of variables in the marketing mix implemented. The product strategy was expected to maintain the quality of certified palm oil seedlings. In the pricing strategy was to increase the price compliance with the quality of certified palm oil seedlings and apply discounts for consumers, especially small farmers. For the distribution line mix strategy should be able to shorten the distribution channel of certified palm oil seedlings and supervise the distribution process to the hand of farmers. Then, implementing a promotional mix strategy with more publicized promotional activities and expanding the dissemination of information on certified palm oil seedlings.

Copyrights © 2021






Journal Info

Abbrev

baselang

Publisher

Subject

Agriculture, Biological Sciences & Forestry Environmental Science

Description

The Baselang Journal is a scientific journal that publishes research results and/or reviews articles in the fields of Agriculture, Livestock, Fisheries, and Environment. As well as presenting information on research results and scientific articles for sustainable agricultural development in ...