Journal of Economics, Business, and Government Challenges
Vol 4 No 2 (2021): Journal of Economics, Business and Government Chalenges (JoRBGC)

DIGITAL MOVEMENT OF OPINION MOBILIZATION FOR FOOTBALL TOURNAMENT FANS IN INDONESIA: SNA STUDY #PIALAMENPORA2021 VS #PERSIJADAY

Vina Devi Yekti Irawan (Universitas Negeri Jakarta)
Osly Usman (Universitas Negeri Jakarta)



Article Info

Publish Date
01 Nov 2021

Abstract

This research examines the role of the #PialaMenpora2021 and #PersijaDay on Twitter in shaping the mobilization of digital opinion support, measuring network comparisons, actors between hashtags, and digital opinion. The theory used is the Digital Movement of Opinion by looking at the level of actors and systems. The method used in this research is to combine quantitative and qualitative methods. Quantitatively, this study looked at the communication network from a sample of 15,784 tweet data, with details of 7,456 #PialaMenpora2021 tweet data and 8,328 #PersijaDay tweet data using netlytic. Meanwhile, qualitatively, the researcher analyzed text that describes and explains social networks through library research. The results showed that both #PialaMenpora2021 and #PersijaDay are capable of creating mobilization. The success of the two of them has an extensive network and has a two-way interaction relationship in giving their opinions regarding the soccer tournament held in Indonesia

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Journal Info

Abbrev

ebgc

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of Economics, Business and Government Challenges aims to be the leading, peer-reviewed journal that enhances the solution of challenges in economics, business and government problem. The scope of our journal is quite broad, but all papers should in a substantial way address the solution in ...