Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 5 No 4 (2021): OCTOBER-DECEMBER 2021

Pengaruh Iklan Jd.Id di Youtube Terhadap Minat Untuk Menggunakan Aplikasi

Wangi Pradana Pandu Briyan Afgani (Universitas Singaperbangsa Karawang)
Muhammad Ramdhani (Universitas Singaperbangsa Karawang)
Flori Mardiani Lubis (Universitas Singaperbangsa Karawang)

Article Info

Publish Date
30 Dec 2021

Abstract

The purpose of this study was to determine the effect of using Youtube Ads on interest in using the Jd.id application where the variables used include intensity, message content, and attractiveness. The method used is quantitative with a multiple linear regression approach. The target population is employees of the H.R Operations Department of Perum Peruri Karawang with a total of 63 people. The results showed that the variable intensity, message content, and attractiveness of Youtube ads simultaneously had a significant effect on the interest in using the Jd.id application with a total influence of 67.1%. After testing the coefficient of partial determination, the effect of the intensity is 14.1%, the message content is 6.6% and the attractiveness is 36.4%.

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Journal Info
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Website

Abbrev

jtik

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), e-ISSN: 2580-1643 is a free and open-access journal published by the Research Division, KITA Institute, Indonesia. JTIK Journal provides media to publish scientific articles from scholars and experts around the world related to Hardware ...