Jurnal Ekuivalensi
Vol. 7 No. 2 (2021): JURNAL EKUIVALENSI

Pengaruh Media Sosial dan Kepercayaan Terhadap Keputusan Pembelian Produk Pada Yuikaa Shop Bima

Jihan Fahirah Humairah (Stie bima)
Intisari Haryanti (Stie bima)

Article Info

Publish Date
03 Dec 2021

Abstract

This study aims to determine the direct effect of social media and trust on product purchasing decisions at Yuikaa Shop Bima. This research method using quantitative methods. The sample used in this study was purposive sampling, the total of 100 respondents who had bought Yuikaa Shop Bima products. The analysis technique used is multiple linear analysis to determine how much influence the independent variables have on the dependent variable collectively and to find out how much influence the independent variables have on the dependent variable individually. Based on the results of this study, it shows that social media and trust have a significant effect on purchasing decisions at Yuikaa Shop Bima either partially or simultaneously.

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Journal Info
Jurnal Ekuivalensi
Website

Abbrev

Ekuivalensi

Publisher

Universitas Kahuripan Kediri

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal publishes high quality research papers in all fields of finance and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in corporate finance, financial markets and institutions, and investments. Research in ...