Ilomata International Journal of Management
Vol 3 No 1 (2022): January 2022

Analysis of Customer Satisfaction and Loyalty Using BRImo

Mohammad Sofyan (Institut Ilmu Sosial dan Manajemen STIAMI)
Alian Natision (Institut Ilmu Sosial dan Manajemen STIAMI)
Tung Tran Minh (FPT University Danang)
Teguh Santoso (Institut Ilmu Sosial dan Manajemen STIAMI)

Article Info

Publish Date
09 Feb 2022

Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.

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Journal Info
Ilomata International Journal of Management
Website

Abbrev

ijjm

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Decision Sciences, Operations Research & Management

Description

Ilomata International Journal of Management With ISSN : 2714-8963 (Online) - 2714-8971 (Print) is published by Yayasan Ilomata, committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas ...