Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. Spesial Issue 2 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

ANALISIS BAURAN PROMOSI TERHADAP PENJUALAN RUMAH: STUDI KASUS PADA PT. MINASA UPA PERSADA DI MAKASSAR

Bunyamin (Unknown)
Sultan Iskandar (Unknown)

Article Info

Publish Date
29 Dec 2021

Abstract

The research aims to find the influence of promotion mix on home sales at PT.Minasa Upa Persada Makassar. The method of collecting data were observation,interview and documentation. The research used total sampling that is all employesof PT. Minasa Upa Persada consists of 48 participants. The analysis method useddescriptive and multiple linear regressions. The hypotesis test used portal test withtest count and f test count, using SPSS 22.0, significant limit (0,05) the result showsthat advertising variable (X1), personal selling (X2), publicity (X3), and salespromotion (X4), portially has a positive and significat effect on home sales at PT.Minasa Upa Persada Makassar where the t-count > t-table (6,724 > 2,38)

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Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...