Gadjah Mada Journal of Tourism Studies
Vol 3, No 2 (2020)

Profil dan Opini Pengguna Aplikasi Wisata “Jogja Istimewa”

Annisa Retnaningtyas (Universitas Gadjah Mada)



Article Info

Publish Date
01 Feb 2022

Abstract

Currently, smartphone applications unquestionably aid human activities. Smartphone applications in the tourism industry can help to grow the industry. In this case, user feedback is crucial in the development of travel applications. This study discusses the user profiles and opinions of the “Jogja Istimewa” mobile application, with a focus on the app’s usability. This study employed a quantitative approach in the form of an online questionnaire. User profiles are classified into six categories: age, gender, hometown, education, occupation, and internet quota. Meanwhile, the usability theory employed in this study is divided into three components: effectiveness, efficiency, and satisfaction, all of which are measured using a Likert Scale. This study compares user opinions based on each profile category. The questionnaire distribution resulted in 50 users of the mobile application “Jogja Istimewa.” The findings revealed that respondents have a wide range of profiles in terms of age, gender, origin, education, profession, and internet usage. The majority of usability statements received high scores (on a scale of 3,41-4,20), while some other statements received medium scores (scale 2,61-3,40).

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Journal Info

Abbrev

gamajts

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

Gadjah Mada Journal of Tourism Studies is an Indonesian Tourism Journal published periodically by Tourism Studies Program, Faculty of Cultural Sciences Universitas Gadjah Mada focusing specifically on the Indonesian tourism studies. The Gadjah Mada Journal of Tourism Studies seeks to advance the ...