Abdiformatika: Jurnal Pengabdian Masyarakat Informatika
Vol. 1 No. 2 (2021): November 2021 - Abdiformatika: Jurnal Pengabdian Masyarakat Informatika

Marketing Strategy through E-Commerce at UMKM Queen Burger and Snack

Tasnim Lubis (Program Studi Linguistik, Fakultas Ilmu Budaya, Universitas Sumatera Utara)
Eddy Setia (Program Studi Linguistik, Fakultas Ilmu Budaya, Universitas Sumatera Utara)
Amalia (Program Studi Ilmu Komputer, Fakultas Ilmu Komputer dan Teknologi Informasi, Universitas Sumatera Utara)
Halimatusakdiah (Program Studi Linguistik, Fakultas Ilmu Budaya, Universitas Sumatera Utara)
Nurul Adilla Alatas Abus (Program Studi Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara)



Article Info

Publish Date
30 Nov 2021

Abstract

The empowerment community program aimed to describe the use of e-commerce as a strategy to increase the marketing of UMKM Queen and Burger Snack. The condition of drastic decline experienced by business partners during the COVID-19 pandemic situation had an impact on sales and income. Unpreparedness to face the changing situation from offline to online sales is also a major problem in running a business for the owners of Queen Burger and Snack. Therefore, the team of empowerment community program (ECP) did an effort to help increase marketing through e-commerce strategies. The solution provided by the ECP team was to prepare a forum in the form of a website to convey information to readers (consumers) about the products produced by Queen Burger and Snack. Other preparations include assisting and accompanying business partners for six months to strengthen the use of e-commerce strategies in product marketing and preparation at key sales locations in production houses.

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Journal Info

Abbrev

home

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering

Description

Abdiformatika: Jurnal Pengabdian Masyarakat Informatika (E-ISSN: 2777-0672) merupakan jurnal hasil Pengabdian Kepada Masyarakat dibidang Teknologi, Science, dan Informatika dengan persyaratan artikel tidak dan belum pernah dipublikasikan secara online atau versi cetak sebelumnya. Abdiformatika: ...