Jurnal Inovasi Ekonomi
Vol. 7 No. 01 (2022): April

Purchasing decision optimization strategy by service quality innovation through purchase intention

Abimanyu Tuwuh Sembhodo (Faculty of Economics and Business, Universitas Indonesia, Indonesia)
Adya Hermawati (Postgraduate program, Management department, Universitas Widyagama Malang, Indonesia)
Endang Fatmawati (Faculty of Economics and Business, Universitas Diponegoro, Semarang, Indonesia)
I Wayan Ruspendi Junaedi (Management Department, Faculty of Economics, Business and Humanities, Universitas Dhyana Pura, Indonesia)

Article Info

Publish Date
29 Jan 2022


This study aims to understand the behavior of housing buyers. The data collected in this study use a survey method, using the purposive sampling technique to generate 40 respondents. Structural equation modeling (SEM) showed that service quality innovation did not improve purchasing decisions but purchasing intention mediating service innovation and purchasing decision.

Copyrights © 2022

Journal Info





Economics, Econometrics & Finance Social Sciences


Jurnal Inovasi Ekonomi (JIKO) has been accredited by the National Journal Accreditation (ARJUNA) Managed by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia, and is currently ranked 4th (Sinta 4). Indexed at Google Scholar and Dimensions. JIKO is an open-access ...