International Journal of Management Science and Information Technology (IJMSIT)
Vol. 1 No. 1 (2021): January - June 2021

Promotion Strategy on Decisions on Using J&T Express Services, Pekanbaru

Erfa Okta Lussianda (Department of Management, Sekolah Tinggi Ilmu Ekonomi Persada Bunda)
Munawir Munawir (Department of Information Management, AMIK Indonesia)

Article Info

Publish Date
15 Jan 2021


In this study discusses the promotion of the Decision on the Use of J & T Express Services at PT Garuda Ekspress Nusantara in the city of Pekanbaru. The method used is using simple linear regression with the result Y = 5.878 + 0.925 X. From this equation it can be explained that kαonstanta (Y = 5.878 + 0.925 X, from the equation can be explained that, the constant (a) is 5.878 stating that there is no the promotion of the use decision of 5.878. The regression coefficient of 0.925 states that each addition of one promotion unit it is predicted that the decision to use will increase by 0.925. This is because there is a relationship between promotion and decision to use services.The hypothesis testing is done by comparing the t statistic value with t table at alpha 5% and degree of freeom (df) = 96 - 2 = 94. So that the ttable value is 1,986. It is known that t count is 12,892 while t table is 1,986 (tcount 12,892 > ttable 1,986). t table, then t count > t table so the result is H0 is rejected, meaning the promotion has a role significant influence on Decision Use of J & T Express services at PT Garuda Ekspress Nusantara Pekanbaru.

Copyrights © 2021

Journal Info





Decision Sciences, Operations Research & Management Economics, Econometrics & Finance


The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to ...