Journal of Digital Marketing and Halal Industry
Vol 3, No 1 (2021)

The Effect of the Application of Total Quality Management, Supply Chain Management, and Entrepreneurship Orientation on Operational Performance

Siti Nur Latifah (Faculty of Economics, Universitas Muhammadiyah Purworejo)
Wijayanti Wijayanti (Faculty of Economics, Universitas Muhammadiyah Purworejo)
Esti Magiyanti Utami (Faculty of Economics, Universitas Muhammadiyah Purworejo)



Article Info

Publish Date
30 Apr 2021

Abstract

Small and medium enterprises in the food sector in the pandemic era were significantly affected, so SMEs need to improve their performance, so they are not significantly affected. This study aims to examine the effect of implementing TQM on the operational performance of Food SMEs, examining the effect of SCM application on the operational performance of Food SMEs, and examining the effect of the application of entrepreneurial orientation on the operational performance of Food SMEs in Wonosobo Regency. This study used a purposive sampling technique and obtained a total sample of 120 people. This study used a survey research design and data collection was carried out using a questionnaire. Data analysis was performed using multiple linear regression. The results of multiple linear regression and hypothesis testing show that the TQM variable has a positive and significant effect on operating performance. The SCM variable has a positive and significant effect on operating performance. The entrepreneurial orientation variable has a positive and significant effect on operating performance.

Copyrights © 2021






Journal Info

Abbrev

JDMHI

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution ...