ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Vol. 2 No. 2 (2021): November 2021

Iklan Media Instagram Mempengaruhi Keputusan Pembelian Produk Smartphone Merek Xiaomi di Kota Medan

Wirawan Candra Angkasa (Politeknik Cendana, Medan)
Ngajudin Nugroho (Politeknik Cendana, Medan)
Fauzi Akbar Maulana Hutabarat (Politeknik Cendana, Medan)
Supriyanto (Politeknik LP3I Medan, Medan)
Arwin (Politeknik Cendana, Medan)

Article Info

Publish Date
30 Nov 2021

Abstract

This study aims to determine the effect of advertising through Instagram social media on purchasing decisions on Xiaomi smartphones. The author uses an associative quantitative method with the sampling technique of incidental sampling, this study uses SPSS to analyze the effect of advertising through social media Instagram with purchasing decisions through questionnaires distributed to 40 respondents, namely the people of Medan Deli District. The results of this study are that there is an influence between advertising through Instagram social media on the purchasing decision of Xiaomi smartphones by 40.7% while the remaining 59.93% is influenced by other factors outside of this study

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Website

Abbrev

arbitrase

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. ...